"Half-Demon Allure" is a fantasy romance drama set in the Republic of China, adapted from the novel of the same name by Mo Bai Qianjiu. It covers a variety of elements such as passion, emotion, fantasy, and idols. At the same time, it closely follows the background of the late Qing Dynasty and the early Republic of China. It tells the story of a great love between humans and demons, with the love-hate entanglement between half-demon Nie Qingcheng (played by Li Yitong), Jiang Xuewu (played by He Ruixian), and Ming Xia (played by Zhang Zhehan) as the main line.